http://www.luckyfish.tv luckyfish Tue, 19 Mar 2013 16:39:27 +0000 http://www.luckyfish.tv en http://luckyfish.tv/REVLON-Strength-and-Beauty http://luckyfish.tv/following/luckyfish.tv/REVLON-Strength-and-Beauty Tue, 19 Mar 2013 16:39:27 +0000 luckyfish 5216838 <img src="http://payload145.cargocollective.com/1/0/18133/5216838/beforeAndAfter_Kelly_800.jpg" width="640" height="427" width_o="1920" height_o="1280" src_o="http://payload145.cargocollective.com/1/0/18133/5216838/beforeAndAfter_Kelly_o.jpg" data-mid="28054824" border="0" align="left"/> Showcasing a great story and a brand new product, we created a series for the new Revlon campaign showcasing women's stories of strength and beauty. Videos to come telling the story of 3 sisters all deployed overseas keeping the skies safe over Afghanistan. Kelly, Lacey and Amber were all flown to Manhattan for an awesome day sharing stories and changing up their color with the new Revlon Luxurious Colorsilk Buttercream. Look for the stories soon and check out the latest with #haircolortalks on Twitter. Showcasing a great story and a brand new product, we created a series for the new Revlon campaign showcasing women's stories of strength and beauty. Videos to... http://luckyfish.tv/VALIC-Your-Financial-Goals http://luckyfish.tv/following/luckyfish.tv/VALIC-Your-Financial-Goals Thu, 07 Feb 2013 12:28:28 +0000 luckyfish 4937658 <img src="http://payload131.cargocollective.com/1/0/18133/4937658/NightGarden_800_800.jpg" width="640" height="359" width_o="800" height_o="449" src_o="http://payload131.cargocollective.com/1/0/18133/4937658/NightGarden_800_o.jpg" data-mid="28014945" border="0" align="left"/> Once again our paths crossed with IQ Agency. This time for a project that we hoped would never end. Making paper gardens come to life to help people learn how to have great lives in retirement. We shot live-action stop-motion, mixed it with composited, animated bits, and even made all the music in-house. Agency: IQ Agency Client: Valic Creative Direction: Mason poe, Christopher Wood Art Direction: Christopher Wood Character Design: Lindsay Appel Animation: Stefan Sokal, Christopher Wood Director of Photography: Christopher Wood Instrumentation: Lindsay Appel, Joel Edwards Music Composition/Sound Design: Joel Edwards Once again our paths crossed with IQ Agency. This time for a project that we hoped would never end. Making paper gardens come to life to help people learn how to... http://luckyfish.tv/J-J-Ethicon http://luckyfish.tv/following/luckyfish.tv/J-J-Ethicon Thu, 18 Aug 2011 23:22:48 +0000 luckyfish 1875189 Another collaboration with IQ Interactive. <img src="http://payload.cargocollective.com/1/0/18133/1875189/Ethicon3.jpg" width="640" height="276" width_o="665" height_o="287" src_o="http://payload.cargocollective.com/1/0/18133/1875189/Ethicon3_o.jpg" data-mid="9315322" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/1875189/Ethicon1.jpg" width="640" height="276" width_o="665" height_o="287" src_o="http://payload.cargocollective.com/1/0/18133/1875189/Ethicon1_o.jpg" data-mid="9315323" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/1875189/Ethicon2.jpg" width="640" height="276" width_o="665" height_o="287" src_o="http://payload.cargocollective.com/1/0/18133/1875189/Ethicon2_o.jpg" data-mid="9315335" border="0" align="left"/> Johnson & Johnson was founded on the pillars of research, vision, innovation. Ethicon built on that foundation in the surgical field innovating sutures for J&J. Now, they provide expertise and learning for better medical and surgical skill development, anytime, anywhere. We developed these informative videos to show the sophisticated technical level they provide surgeons and medical professionals. Employing 3D models and motion tracked movement the result was exactly what J&J needed to showcase their highly advanced learning modules. Another collaboration with IQ Interactive. Johnson & Johnson was founded on the pillars of research, vision, innovation. Ethicon built on that foundation in the... http://luckyfish.tv/Nestea-Holiday http://luckyfish.tv/following/luckyfish.tv/Nestea-Holiday Thu, 03 Feb 2011 14:28:46 +0000 luckyfish 1015109 Nestea had two wishes that needed granted in a short amount of time... First, they wanted a simple Happy Holidays message to be sent out asap. Second, they needed to announce and show off the new Visual Identity to launch in the new year. Frolic'ing fruit and tea leaves came together to make this harmonious bit of refreshing entertainment. <img src="http://payload.cargocollective.com/1/0/18133/1015109/nestea_2.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/18133/1015109/nestea_2_o.jpg" data-mid="4877375" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/1015109/nestea_3.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/18133/1015109/nestea_3_o.jpg" data-mid="4877376" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/1015109/nestea_4.jpg" width="640" height="360" width_o="670" height_o="377" src_o="http://payload.cargocollective.com/1/0/18133/1015109/nestea_4_o.jpg" data-mid="4877383" border="0" align="left"/> Nestea sits within The Coca-Cola Company in a business unit called Beverage Partners Worldwide. They operate as individual brands each with their own set of rules and personalities. Even though we've worked with all of the global brands, Coke, Diet Coke, Dasani, Sprite and Fanta, we've just begun to work with Nestea. We hope to show you more of our progress with such an exciting brand. View the Beverage Partners Worldwide YouTube channel we created for them here. Nestea had two wishes that needed granted in a short amount of time... First, they wanted a simple Happy Holidays message to be sent out asap. Second, they needed... http://luckyfish.tv/Brightstarts-Redesign http://luckyfish.tv/following/luckyfish.tv/Brightstarts-Redesign Wed, 01 Dec 2010 12:08:42 +0000 luckyfish 824079 Full web presence redesign. Ultimately this project was put on hold to focus on incorporating current re-brand elements in packaging. Their current presence was just a slightly updated design in stead of a full re-conception/design. The proposal included integrated user contests and engagement tools with moms and babies which tracked with the child's age and play level. pre-loader with fun branded elements animating across the screen <img src="http://payload.cargocollective.com/1/0/18133/824079/preLoader_800.jpg" width="640" height="429" width_o="672" height_o="450" src_o="http://payload.cargocollective.com/1/0/18133/824079/preLoader_o.jpg" data-mid="3922277" border="0" align="left"/>completely new concept for home page including dynamic back-end tools which the sales staff could use to create their own flash ads with design elements and images from a library <img src="http://payload.cargocollective.com/1/0/18133/824079/FrontPage_1_800.jpg" width="640" height="437" width_o="672" height_o="459" src_o="http://payload.cargocollective.com/1/0/18133/824079/FrontPage_1_o.jpg" data-mid="3922397" border="0" align="left"/>new shopping experience complete with user reviews, recommended products and tightened up product info with 360 degree demos and an ajax tabbed menu for quick access to info <img src="http://payload.cargocollective.com/1/0/18133/824079/ProductPage_800.jpg" width="640" height="610" width_o="672" height_o="640" src_o="http://payload.cargocollective.com/1/0/18133/824079/ProductPage_o.jpg" data-mid="3922302" border="0" align="left"/> Full web presence redesign. Ultimately this project was put on hold to focus on incorporating current re-brand elements in packaging. Their current presence was... http://luckyfish.tv/UnderArmour-Web-Spots http://luckyfish.tv/following/luckyfish.tv/UnderArmour-Web-Spots Tue, 09 Nov 2010 01:40:28 +0000 luckyfish 766946 <img src="http://payload.cargocollective.com/1/0/18133/766946/UnderArmour_800.jpg" width="640" height="321" width_o="941" height_o="472" src_o="http://payload.cargocollective.com/1/0/18133/766946/UnderArmour_o.jpg" data-mid="3634609" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/766946/UnderArmourText2.gif" width="640" height="222" width_o="658" height_o="228" src_o="http://payload.cargocollective.com/1/0/18133/766946/UnderArmourText2_o.gif" data-mid="3642079" border="0" align="left"/> Client: IQ Agency Brand: Under Armour Measuring progress is extremely critical to athletes training for careers in sports. UnderArmour and IMG understand the need to actually see measured results. Watch the spots below made for the Combine360 site which do just that by placing animated measurements in 3D space along side the athletes as they go through the various Combine exercises. Working with IQ was an easy fit. We all knew what had to happen very quickly to make these spots come together cleanly. The design direction was solid, the footage came out beautifully and the technical aspects were already proven. The only things that were left to conquer were the specific visualizations for each exercise and then making it happen. Visit Combine360.com to get the full experience. Client: IQ Agency Brand: Under Armour Measuring progress is extremely critical to athletes training for careers in sports. UnderArmour and IMG understand the... http://luckyfish.tv/The-Coca-Cola-Calendar http://luckyfish.tv/following/luckyfish.tv/The-Coca-Cola-Calendar Fri, 15 Oct 2010 14:20:57 +0000 luckyfish 686720 <img src="http://payload.cargocollective.com/1/0/18133/686720/CCcal_flashStill4b.jpg" width="480" height="465" width_o="480" height_o="465" src_o="http://payload.cargocollective.com/1/0/18133/686720/CCcal_flashStill4b_o.jpg" data-mid="3312869" border="0" align="left"/> Truly Integrated Marketing. Click the image to check out the fully interactive, social media enabled calendar with full-screen video alarms. It's for PC or Mac, so we've got you covered. The emmy nominated commercial "Finals" was too good of an idea to just release as a stand-alone spot and move on. The concept needed to grow. Extend the reach of the core concept by translating the concept into a digital, interactive piece and into Japanese, Russian, Spanish, Portuguese...take it around the world in other words. So, we partnered with School of Humans to flesh out the characters and the stories that would unfold in front of the users. We decided the characters would be clightly comical to keep the entertainment value high. Since these guys were to act as alarms we wanted them to be endearing and not annoying. So, the School of Humans guys being characters themselves dreamt up dozens of scenarios that the actors could play out and we shot them at 4k on the RED, keyed them out, and put them in an interactive calendar system for college age kids where they get to server as full-screen, video alarms. They pull out all the stops to get your attention and remind you that you've got things to do and Coca-Cola helps get you going and refreshed. So, users have a full calendar experience that floats on their desktop as a widget. They can also crete facebook events and invite their friends without leaving the widget! Truly Integrated Marketing. Click the image to check out the fully interactive, social media enabled calendar with full-screen video alarms. It's for PC or Mac,... http://luckyfish.tv/CNN-on-Facebook http://luckyfish.tv/following/luckyfish.tv/CNN-on-Facebook Wed, 30 Dec 2009 19:10:33 +0000 luckyfish 205199 http://luckyfish.tv/Coke-Cheers http://luckyfish.tv/following/luckyfish.tv/Coke-Cheers Wed, 30 Dec 2009 02:31:53 +0000 luckyfish 204557 <img src="http://payload.cargocollective.com/1/0/18133/204557/appleStoreIcon.gif" width="183" height="60" width_o="183" height_o="60" src_o="http://payload.cargocollective.com/1/0/18133/204557/appleStoreIcon_o.gif" data-mid="3939122" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18133/204557/TopScreen.jpg" width="640" height="596" width_o="644" height_o="600" src_o="http://payload.cargocollective.com/1/0/18133/204557/TopScreen_o.jpg" data-mid="896371" border="0" align="left"/> myCoke.com For brands like Coke we both bring in-house, original apps to the table and concept applications from the ground up. Either way we then work with their integrated team of brand managers, IT and Creative Excellence to walk through a brand engagement process. The first of which gave birth to Coke Cheers, an incredibly simple application that is so second nature to the essence of Coke it's almost perfect. Our core notion is that we wanted to physically bring consumers together not just through their mobile phone or social media connection. Cheers fosters all of these aspects. Support?We stay on-board through and fixes and updates and feature upgrades which we present in a step by step program flow showing where opportunities for growth fit within the app. Due to our well-rounded background we suggest ways that the application can tie in to other marketing opportunities. What's Coke magic? Who knows? It has something to do with the fact sharing a moment with a friend and a Coke is special no matter how old you are, where you live or how much cash you have in your wallet. Coke Cheers lets you clink your bottles together and make a toast. You can then upload your toast message to your facebook or twitter account. <img src="http://payload.cargocollective.com/1/0/18133/204557/CheersTilt2.jpg" width="466" height="650" width_o="466" height_o="650" src_o="http://payload.cargocollective.com/1/0/18133/204557/CheersTilt2_o.jpg" data-mid="896372" border="0" align="left"/> Upon launch the bottle is drawn onto the screen with bubbling graphics and a Coke jingle. <img src="http://payload.cargocollective.com/1/0/18133/204557/reveal_01.jpg" width="414" height="770" width_o="414" height_o="770" src_o="http://payload.cargocollective.com/1/0/18133/204557/reveal_01_o.jpg" data-mid="873925" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204557/reveal_03.jpg" width="414" height="770" width_o="414" height_o="770" src_o="http://payload.cargocollective.com/1/0/18133/204557/reveal_03_o.jpg" data-mid="873926" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204557/reveal_02.jpg" width="414" height="770" width_o="414" height_o="770" src_o="http://payload.cargocollective.com/1/0/18133/204557/reveal_02_o.jpg" data-mid="896376" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/18133/204557/reward01.jpg" width="414" height="770" width_o="414" height_o="770" src_o="http://payload.cargocollective.com/1/0/18133/204557/reward01_o.jpg" data-mid="896377" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204557/reward02.jpg" width="414" height="770" width_o="414" height_o="770" src_o="http://payload.cargocollective.com/1/0/18133/204557/reward02_o.jpg" data-mid="896378" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204557/reward03.jpg" width="414" height="770" width_o="414" height_o="770" src_o="http://payload.cargocollective.com/1/0/18133/204557/reward03_o.jpg" data-mid="896380" border="0" align="left"/> myCoke.com For brands like Coke we both bring in-house, original apps to the table and concept applications from the ground up. Either way we then work with... http://luckyfish.tv/Atlanta-Film-Festival http://luckyfish.tv/following/luckyfish.tv/Atlanta-Film-Festival Tue, 29 Dec 2009 20:55:23 +0000 luckyfish 204390 <img src="http://payload.cargocollective.com/1/0/18133/204390/slide01.jpg" width="590" height="764" width_o="590" height_o="764" src_o="http://payload.cargocollective.com/1/0/18133/204390/slide01_o.jpg" data-mid="873196" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204390/slide02.jpg" width="504" height="652" width_o="504" height_o="652" src_o="http://payload.cargocollective.com/1/0/18133/204390/slide02_o.jpg" data-mid="873197" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204390/slide03.jpg" width="600" height="600" width_o="600" height_o="600" src_o="http://payload.cargocollective.com/1/0/18133/204390/slide03_o.jpg" data-mid="873199" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/18133/204390/slide04.jpg" width="431" height="658" width_o="431" height_o="658" src_o="http://payload.cargocollective.com/1/0/18133/204390/slide04_o.jpg" data-mid="873200" border="0" align="left"/>